Smart Retail: AB Systems Introduces Smart RFID Mirror in Shopping Experience with RFID

• The smart mirror makes real-time product recommendations, offers assistance, and enables social media connectivity.
• Retailers save time on inventory, benefit from increased conversion rates, and provide a superior customer experience.
• The total investment in a complete smart system pays off in up to 12 months for a store with a 100 sqm area.
• The investment leads to an increase in annual sales of up to 30%.

Cluj-Napoca, November 24, 2023 – AB Systems, a Romanian company that produces smart labels and is a leader in the RFID (Radio Frequency Identification) and barcode labeling ecosystem for the automotive sector, introduces the Smart RFID Mirror into the retail shopping experience, incorporating RFID technology.

The Smart RFID Mirror represents the customer interface with the complete retail solution that integrates the latest technologies. The complete ecosystem combines management and usage software, integrations with retail systems, a database, and RFID labeling. The total investment in a complete smart system pays off in up to 12 months for a store with a 100 sqm area. The benefits of the Smart RFID Mirror for retail chain customers include:

• Assistance throughout the buying process: customers can see how a clothing item fits and matches with other items and accessories.
• Complete product information: details about materials, size, price, and more, helping them make a decision.
• Accelerated purchasing process: users can quickly see if a product meets their needs.
• Real-time recommendations for other items: when customers bring a product in front of the AdvanMirror, they receive recommendations for other complementary items and possible product combinations.
• Requesting another color or size directly from the fitting room: customers can ask an employee to bring an item in another color or size. The employee receives an alert and brings the necessary product.
• Social media connectivity: users can share images of the products or even photos of themselves with the clothes superimposed on their image on social media.
• Information via email: if customers enter their email address, they receive images and information about the clothing items they have selected or tried on.

Increased efficiency brought by Smart RFID Systems for retailers:

• Optimized stock management: fast turnover means a higher percentage of items sold at full price.
• Increased conversion rate: by seeing images of the worn products, along with other suitable ones, customers have a better idea of what a product looks like.
• Additionally, by displaying product information, customers feel more confident in their purchase. All of these contribute to reducing the perceived risk by customers, and the conversion rate increases.
• Increased average sales value: customers are recommended suitable clothing items and accessories, which increases conversion rates and average spending per transaction. Online sales increase by up to 28% due to appropriate product recommendations.
• Customer recommendations: as customers become more satisfied with the shopping experience, they share it with others. According to several studies, sales increase by 15% due to recommendations from family and friends.
• Increased customer satisfaction: they are more satisfied with the experience, which attracts more potential customers and increases sales.

RFID is a wireless data transfer from and to an electronic tag attached to a product, allowing for the unique and rapid identification of that product. The key components of an RFID system include the smart tag, the associated hardware, and software. RFID has several advantages over other identification methods, such as barcodes - it is faster and more efficient.

AB Systems, a Romanian entrepreneurial company with over 20 years of innovation in the RFID ecosystem, brings efficiency and smart solutions to the automotive and retail sectors at a European level. With customized RFID and barcode labeling services for top players in the automotive industry, AB Systems provides innovation for leading global companies, auto manufacturers, and automotive component manufacturers. Among the suppliers that help develop AB Systems' efficient solutions are Avery Dennison, Keonn, and Zebra. More information about AB Systems is available at www.absystems.ro.